2023 - 2024 @ Affirm

2023 - 2024 @ Affirm

Affirm Card

Affirm Card

As part of Affirm’s broader push to evolve into a daily payments product, I contributed to early design explorations focused on rethinking how the Affirm Card was represented in the app. At the time, many users didn’t understand how the card worked because the interface didn’t match their mental model of a payment card. I explored and proposed design directions that better reflected the card’s underlying functionality through clearer interaction patterns and UI structure. One of those directions introduced a toggle that separated the two payment modes — Pay Now and Pay Over Time — making the experience more understandable and easier to use. This pattern was later adopted as the core UX approach on the Card tab and helped address early user confusion and improve activation.

While I didn’t own the final implementation, I played a key role in shaping the early strategy and direction. I partnered with design, product, and research to identify the core problem, prototype solutions, and define the interaction model that eventually shipped. Even after stepping away from the Card team, I continue to contribute to iterations of the experience based on my deep understanding of the user problem and my ongoing involvement in shaping related surfaces across the app.

Impact

Shaped early direction in collaboration with product, design, and research

Proposed toggle interaction to clarify payment modes

Influenced long-term Card UX direction and strategy