Stockpile
Design Goal and Context
This project was completed as a design challenge, taking 3 days to complete.
Design Goal
Investing can initially be intimidating, especially when you have little prior investing experience and popular stock prices soar upwards of $1000.
The goal of this redesign is to successfully guides users towards accomplishing two goals:
Making their first trade, where users can effectively search, research, and buy stocks of their choice.
Setting up an investment plan, where users can set up recurring auto-investing schedules every month.
Assumptions
User has successfully onboarded onto the app, and understands basic usage and navigation.
User has connected a payment method with $0 in their brokerage account.
Understanding the User
User Persona
User Journey
Competitive Review
USER and UI Flows
Trade User Flow
Automate User Flow
UI Flow
the experience
User interface details
what's next?
Alternate Flows - Searching for a specific category, recurring investments from "Trade", Editing existing investments
Explorations on "Discover"
Accommodating for different user personas